About Us

Since its foundation in 2010, our bicycle company has been dedicated to innovation, performance, and design. Over the years, we have developed a wide range of models tailored to different types of riders and uses — from urban commuters and mountain adventurers to professional racers and leisure cyclists.

Driven by a passion for cycling and continuous improvement, each decade has brought new technologies, materials, and designs that reflect our commitment to quality and sustainability. Today, our bicycles represent more than just a means of transport — they embody freedom, endurance, and a lifestyle shared by cyclists around the world.

2012 Prince

2013 King

2014 Evo

2014 BMX 360

2014 Prince Pro

2015 Advance

2015 27.5 er

2015 29 er

2015 Ibit

2016 Creek

2017 Veneno

2017 XC

2018 King Evo

2018 King Evo

2018 Veneno

2019 Advance

2020 Advance

2020 Prince Kids

2022 King

2025 Advance